The era when companies only pursued profit has come to an end.
The time of burdening the environment in an excessive chase after profits has also come to an end.
We are now in an age where enterprises will function as one element within the larger environment, giving back and creating a sustainable cycle.
Corporate social contribution will be a new measure of company value.
We are Social Change Marketers. Our aim is to find solutions to social issues.
By solving social issues, we build bridges to a healthy future for the next generation.
Make contributing to society more colorful. More fabulous.
‘Future Voucher’ is a simple initiative to support one of our favorite restaurants struggling in the wake of COVID-19. The tickets feature 10 different illustrated vignettes capturing commonly-found scenes in the Kotori-Shokudo restaurant. We managed this initiative working remotely between Tokyo and Prague. The ‘Future Vouchers’ proved a hit, spreading with the warm support of the restaurant’s regulars.
[ CD/C Yoshiyuki Takeda, AD/I Saki Matsumoto ]
[ P Hajime Yamanaka ]
AMSTERDAM CANAL PARADEPRIDE HOUSE TOKYO
We secured the participation of ‘Pride House Tokyo’ as the first LGBTQ+ delegation from APAC to join in the world-famous ‘Amsterdam Gay Pride’ festival held in Holland, the first country in the world to legalize same-sex marriage.
Art has the power to change society. This initiative introduces work by artists we support whose messages we would like to convey to the world.
Graduate of the Tokyo University of Foreign Studies.
AB in Korean Studies.
Founded hy(x) leveraging past experience working as a social marketer, market researcher, brand manager, strategic planner, and advertising sales executive.
Social Contribution Activities
(x) represents an equation, where the “x” in parentheses is our customers and the partners we work with on our projects. It means working together to create new tailor-made value. It also means embracing diversity.