hy(x)

WHO WE ARE

hy(x) is a marketing company fully dedicated to creating solutions for social issues.

OUR USP

Designed to solve social issues, we are a total support marketing company dealing anything from business strategy to communication.
We approach issues from a minority point-of-view.
We share a network with the Kingdom of the Netherlands, an leading activist in tackling human rights issues.

WHAT WE DO

OUR SERVICES

Planning and developing socially responsible marketing strategies.
Planning and production of socially responsible marketing communication.
Planning and production of SDGs related content for media outlets.

COMMUNITY CONTRIBUTION

We support the activities of organizations that are working to solve social issues.

MISSION

Diverse People, Diverse Minds.

Turning a blind-eye to social issues
and solely focusing on profit
is a business method of the past.

Until now, marketing has been a
means of encouraging mass consumption.
But what has this done for the betterment of society?

We are social change makers.
As marketers,
by using our vast experience,
unique minority-centered point-of-view
and the world's latest know-how,

We believe Minorities will pave the path for a brighter future.

CORE VALUE

INCLUSION

By respecting the opinions of minority groups,
we can discover new values and perspectives that we hadn't noticed before.

LIBERAL

We are not bound by precedent or tradition,
but rather dare to take on new values and perspectives.

MINIMAL

We operate with the bare minimum necessary infrastructure to ensure that we limit any burden on the environment.

SLOGAN

"Contribute to society more Colorfully. More Fabulously."

SUPPORTERS

Embassy of the Kingdom of the Netherlands in Japan
COURRiER JAPON/Kodansha Ltd., PUBLISHING

COMPANY

Founder Profile

Hajime Yamanaka
Hajime Yamanaka is a graduate of the Tokyo Univeristy of Foreign Studies・Faculty of Foreign Studies where he studied the Korean Linguistics. He was also an international exchange student at Taiwan National University's School of Foreign Language Studies (2000-2001).

Work experience: Vodafone (Marketing Researcher), Bacardi (Brand Manager), BAT (Brand Executive), McCann Ericson (Account Director), Ultrasupernew (Account Director).
Hajime launched hy(x) as of February 2020 and is also a branding producer for Japanese media-outlet, COURRiER Japon.

Community Contribution

- Working as a member of Certified Non-Profit: "Good Aging Yells".
- Support for Tokyo Rainbow Pride's committee to participate in Taiwan Pride (2017)
- Facilitating Pride House Tokyo's invitation to Amsterdam Canal Pride Parade, the first ever organization to participate from the Asia-Pacific region (2019)

CONTACT

All information on work related inquiries are as followed.

※ The project request period for 2020 has closed. We are now accepting project requests planned to start from January 2021.

Contracting Process

1. Application
Inquiries and applications are available from our website.
2. Scheduling of Initial Meeting
Scheduling of first-time meetings will be conducted via email.
3. Initial Meeting
First-time meetings will be held as a 1-hour session conducted via web conferencing tools. (Free consultation).
4. Confirmation of intent and the details of the contract.
5. Contract signing.

POLICY

Upon choosing projects and business partners we ask ourselves:

- Will this help combat discrimination and prejudice?
- Will this help improve social well-being?
- Will it help protect the environment?

The above factors are an important criteria for the projects that we prepare.

In relation to LGBT marketing, we only accept requests from companies which apply to one or more of the following:

- A history of donations to LGBT community efforts
- Experience volunteering for LGBT community efforts
- Companies which have an LGBT anti-discrimination policy
- Companies which provide the same benefits for both heterosexual and same-sex couples.

Regardless of company performance, 3% of all annual profit will be donated to NPOs/NGOs that are dedicated to solving social issues.

FEATURED WORKS