hy(x) is a marketing company fully dedicated to creating solutions for social issues.
We support the activities of organizations that are working to solve social issues.
Turning a blind-eye to social issues
and solely focusing on profit
is a business method of the past.
Until now, marketing has been a
means of encouraging mass consumption.
But what has this done for the betterment of society?
We are social change makers.
by using our vast experience,
unique minority-centered point-of-view
and the world's latest know-how,
We believe Minorities will pave the path for a brighter future.
By respecting the opinions of minority groups,
we can discover new values and perspectives that we hadn't noticed before.
We are not bound by precedent or tradition,
but rather dare to take on new values and perspectives.
We operate with the bare minimum necessary infrastructure to ensure that we limit any burden on the environment.
"Contribute to society more Colorfully. More Fabulously."
Hajime Yamanaka is a graduate of the Tokyo Univeristy of Foreign Studies・Faculty of Foreign Studies where he studied the Korean Linguistics. He was also an international exchange student at Taiwan National University's School of Foreign Language Studies (2000-2001).
Work experience: Vodafone (Marketing Researcher), Bacardi (Brand Manager), BAT (Brand Executive), McCann Ericson (Account Director), Ultrasupernew (Account Director).
Hajime launched hy(x) as of February 2020 and is also a branding producer for Japanese media-outlet, COURRiER Japon.
※ The project request period for 2020 has closed. We are now accepting project requests planned to start from January 2021.
Inquiries and applications are available from our website.
Scheduling of first-time meetings will be conducted via email.
First-time meetings will be held as a 1-hour session conducted via web conferencing tools. (Free consultation).
Upon choosing projects and business partners we ask ourselves:
The above factors are an important criteria for the projects that we prepare.
In relation to LGBT marketing, we only accept requests from companies which apply to one or more of the following:
Regardless of company performance, 3% of all annual profit will be donated to NPOs/NGOs that are dedicated to solving social issues.